In referral engine one of the first things he tackles is a business owners reluctance to ask for referrals i know that until i was exposed to jantschs material i hated it i expected my clients to love me and spread the love without me asking and in fact often times that did happen. The referral engine books help you find better clients and narrow the cloud of potential anybodies down who would buy from you and what are they like plus how to reach them word of mouth has always been the stronger medium due to power of context john jantsh is the person to go to in utilizing this medium. John jantsch is a marketing consultant speaker and the acclaimed author of duct tape marketing the commitment engine and the referral engine he is the founder of the duct tape marketing consultant network. The must read summary of john jantschs book the referral engine teaching your business to market itselfthis complete summary of the ideas from john jantschs book the referral engine shows that everyone loves getting referrals from happy customers but few businesses have systems in place to facilitate this happening more often. The referral engine teaching your business to market itself marketing expert john jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers keep those customers happy and they will refer your business to even more customers
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