Political marketing and management in ghana a new architecture palgrave studies in political marketing and management kobby mensah on amazoncom free shipping on qualifying offers this book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing. This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing management and organisation it goes beyond political electioneering and campaigning and considers business theories such as market research segmentation social media brand architecture and human resources. Political marketing and management a new architecture kobby mensah political communication and public relations in the ghanaian media building an emotional environment with propaganda james b abugre change in party leadership party brand image and voter choice kobby mensah political party branding and voter choice in ghana . Political marketing and management in ghana a new architecture find all books from kobby mensah at find more bookscom you can find used antique and new books compare results and immediately purchase your selection at the best price 9783319573724 this book focuses on the emergence of new frames. Abstract the book political marketing and management in ghana a new architecture makes claim to an emergence of a new form of political management in ghana both from supply party system and demand voter perspectives underpinned by business theories strategies and techniques from the supply side this means a departure from the traditional form of party management where ideology
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