Insead professors w chan kim and rene mauborgne authored blue ocean strategy in 2005 based on their over decade long research spanning more than a hundred years and thirty industries in 2017 they authored blue ocean shift a long anticipated sequel that instantaneously hit to top bestseller lists. W chan kim co author with renee mauborgne of blue ocean shift explains how businesses can seize new growth by making a blue ocean shift sirius xm knowledgewharton 29 september 2017. Blue ocean strategy is a marketing theory from a book published in 2004 which was written by w chan kim and rene mauborgne professors at insead they assert that these strategic moves create a leap in value for the company its buyers and its employees while unlocking new demand and making the competition irrelevant. W chan kim and rene mauborgne how to shift from a red to a blue ocean dan schawbel under 30 opinions expressed by forbes contributors are their own. W chan kim and rene mauborgne are co directors of the insead blue ocean strategy institute and professors of strategy at insead they co wrote the international bestseller blue ocean strategy in this well researched sequel kim and mauborgne provide a step by step guide to identifying growth opportunities and creating new markets
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